1. Is online video a part of your firm's marketing strategy? *

Yes!

No.

2. If so, which platform(s) do you use with video?

(Select ALL that apply.)

Firm Website

YouTube

Vimeo

Facebook posts

Facebook Live

Instagram posts

Instagram Live

Instagram Stories

Instagram TV

LinkedIn

Twitter

Snapchat

4. What stories do you feel SHOULD be told through video? *

(Select ALL that apply.)

Firm background & philosophy

The design process

Touring built work

Client success stories

Founders / Principals / Staff biographies

Day-to-day office operations

5. What do you think is most POWERFUL about online video? *

(Select ALL that apply.)

The ability for potential clients to "put a face to a name"

The way video can demonstrate my firm's aesthetic

The "behind the scenes look" at how my firm operates

The ability to showcase my and my staff's skills and expertise

6. What makes you UNEASY in incorporating video into your marketing? *

(Select ALL that apply.)

Being in front of the camera

The TECH involved (equipment, editing, production...)

The COSTS involved (equipment, paying staff for non-billable hours, hiring outside freelancers or companies...)

The TIME involved (planning, filming, editing, production, promotion...)

Coming up with ideas for enough videos to make it worthwhile

What's my return on investment?

I need to have creative control over EVERYTHING in the process...

Nothing!

7. What would be the BEST way(s) for you and your firm to learn about online video marketing? *

(Select ALL that apply.)

DIY - I'll search Google and YouTube for ways to get it done.

A casual Facebook group, where like-minded firms could share ideas.

A YouTube channel dedicated to helping small firms incorporate video into their marketing efforts.

A private, invite-only Facebook group or Slack channel, where only firms serious about execution can get things done.

A paid online course, where I can learn step-by-step what we should (or shouldn't) do.

A paid 1-to-1 consulting session (in-house or online) to discuss a specific strategy for my firm

No time or desire to learn - We'll hire an outside production company, and just give them the ideas and projects to film.

Name *

First Name

Last Name